The annual PMA show is due, where the photographic industry will display its latest offerings. The net is going crazy with speculation on what will Canon do, what will Nikon bring, etc etc, and it is verging on hysteria. What are people getting excited about ? Well, we have the new Nikon D70, which is Nikon's answer to Canon's mass-market (sort of) 300D DSLR. It actually looks like a fairly bland box, if you peel away the hype. A 6Mpix DSLR in a so-so housing, with, admittedly, some nice features which to a neutral observer gives it a slight edge over the 300D - which of course has been on the market for 6 months, a lifetime in the new world of digital photography. But, finally, the D70 is a capable and relatively economic tool for taking photos. Yep, that's it. And yet some people seem to be investing all their waking hours in furious debate over this thing that so far nobody has even seen. And the Canon-Nikon thing is really bizarre - far worse than the old Mac-PC wars. WHY ? Any Canon, and Nikon is probably capable of better results than 99% of photographers are ever going to achieve. They do more or less exactly the same things, and yet people are prepared to scream at each other endlessly about trivial technical details rather working out how to get out of that 99%.
But it gets worse, because at least up until recently these religious wars have been fought over existing devices. Now they're fought over marketing and press releases.
As a recent DSLR purchaser, delighted by the radical new workflow, I can understand that people get emotionally attached to their new toys - but I can't understand this urge to rubbish everything else. Clearly it is in the interest of all the manufacturers to collude in stirring this up. And to feed the frenzy by releasing new models every 6 months, hyped up with elaborate "leaks" and other guerilla marketing tactics. They're laughing all the way to the bank.
And meanwhile, how long will it take for people to remember that a camera - any camera - is just a box designed to capture light, and to get back to the basics of better photography. I suspect never in fact - the digital revolution has spawned a new type of customer, a mutation of the computer nerd, who's idea of photography is midday shots of Disneyworld taken with a $3000 camera and has no idea what those A, S & M settings are for.
This was taken this morning just after I got out of bed.... sunrise over Monte Generoso. Taken with the E-1 at 400ASA, 14-54mm lens, ESP metering, only 1 coffee.
Every morning I think if I was a real photographer I'd be out there at 6am.