How many Megabucks is that camera ?
in Product reviews , Tuesday, May 16, 2006
I was initially going to post this on the Luminous Landscape forum, in this topic. But finally, it didn't seem appropriate...
A recently posted article compares the technical performance of a series of digital camera systems ranging from extremely expensive to jaw-droppingly, c'mon, you're kidding, expensive. The article is perfectly ok as far as it goes (actual it is very boring, but whatever, some people will like it), but there is a wider context. In discussion, in response to a poster who says he's happy sticking with 35mm (I suspect he means the very expensive EOS 1Ds, but anyway) Michael Reichmann, the author, statest that "Many thousands of photographers around the world aren't spending their hard earned money on these tools just on the off chance that they may provide [i]slightly[/i] better images"
Well, many thousands of photographers - pros too - around the world are also doing wonderful work with old, obsolete, film cameras (and digicams for that matter). And these may often represent a very considerable amount of [B]their[/B] hard earned money.
I don't really know how to express this without coming across as envious (I'm not) or insulting (really not my intent), but as far as I can see the return on investment on these uber-systems, especially in from a fine art point of view, is extremely low. They don't take better pictures, just bigger ones.
I always understood that the Luminous Landscape website was mainly aimed at people coming from an artistic perspective, rather than commercial (for want of a better divide). A 5 figure digital mega-system may make perfect sense in a commercial context, but is it really the case that without it, one cannot aspire to make good photography ? I know the answer to this should be "no", but this is not the message I'm getting either from the LL site or indeed the Video Journal DVD in recent months. The message I'm seeing is "if you can't afford this stuff, you're out of this league".
It's interesting to see high end stuff - sometimes - and I'm not knocking the article, especially as I haven't read it. But unless the audience of the Luminous Landscape is going to be an exclusive set of millionaires and highly succesful pros, then maybe it might be a good idea to get back to basics now and then. There's nothing terribly educational about saying that a 39Mp back makes very high resolution photos. I could work that out for myself... Some sense of perspective would be nice. I have a good income, above the national average where I live, and a lot of (no, far too much of) my spare income goes into photography, but I could never afford an EOS 1Ds, let alone a 39Mpix back. And I know at least one person who is semi-pro and quite widely published (and extremely talented), who could not even afford a 30D.
Somebody wrote recently, I think it was J.C Bechet in Reponses Photo, that a few years ago, it was actually possible for the average person to at least aspire to top end cameras, like Leicas or medium format Hasselblads, Rolleis, Fujis etc. Nowadays the gap is so huge, that on the one hand there is the mass market, topping out at entry level DSLRs, then a yawning chasm, with maybe the odd, but still very expensive midrange offering from Canon or Nikon, then the foothills of the unattainable, then the Himalaya of the wealthy and top professional. Who is catering for, or even tempting, the "serious amateur" these days ? It seems to be a rapidly dwindling sector. It must also impact on fine art photographers, who, in the past, could maybe justify their outlay by selling 20 prints a year, With costs multiplying by a factor of 10, how are they going to make numbers add up in the future ? I can't honestly see that 120 format film is going to around for much longer.
It doesn't take much to imagine that there will be a growing perception that if a photo is made using one of these top end systems, it isn't "art". Driven by marketing, and by the often influential owners of these systems, the "fine art" market could well end up owned by an elitist set, who are not necessarily there by virtue of talent (although I'm not claiming any lack of talent by the authors of the article). Maybe I'm over-reacting. I hope so, but I'm far from sure....