RIP Media Pro (1995-2018)

Last week I received a very unwelcome email from Phase One, current owners of the venerable MediaPro DAM application, announcing their decision to discontinue the product.

This isn’t really a big surprise, but it reflects very badly on Phase One as a company. They took over MediaPro from Microsoft in May 2010. I suppose their idea was to bolt it on the Capture One in some way, so as to have a more complete competitor to Lightroom and Aperture. In the event, some Media Pro concepts and design concepts have made their way in Capture One, but they didn’t need to buy the product for that. I doubt that they recruited any developers along with the acquisition, as the original team was hired by Microsoft when they took it over in 2006, and since almost no further development was done, probably that team dispersed.

It is a massive compliment to the original developers that MediaPro could still be a valid tool, and indeed in many ways a benchmark, after about 15 years of almost total neglect. It had a few pointless corporate make-overs, and the catalogue size limit was raised, but apart from that, zilch, apart from the (usually late) integration of the Capture One rendering engine.  Indeed, on the Mac some menu items are unchanged since pre OS-X days. And yet it is still elegant and very effective.

The problem appears to be that, unsurprisingly, the codebase is now completely obsolete, and will soon stop working at least on new macOS releases.  But this is nothing new: if Phase One had done a little due diligence back in 2o10 they would already have known this. The best case scenario is that they failed to do so, and hence were incompetent. The alternative is that they knew damn well it was heading for a cliff, did nothing, and milked whatever remaining customer base there was for all they could until finally they could pretend no longer.  The last full release, the grandly named Media Pro Second Edition, brought precisely nothing to the table, apart from a standard Phase One inflated price tag.

Their proposal now is that users switch to Capture One, which as a DAM, has far less functionality, and is frankly a joke compared to MediaPro for cataloging.  They are not even offering a discounted, or (gasp) free CaptureOne license as an apology. They are basically saying “thanks for your money, now fuck off”, or some Danish variant thereof.

Well, frankly, that seems to be par for the course for PhaseOne. I will certainly not be a customer of theirs any longer.  Their hardware is obviously out of my league, and their CaptureOne software is actually nothing special, and is ridiculously overpriced. Sadly a lot of people fall for the garish, overblown default look that CaptureOne applies to Raw files, and then get sucked in to its clumsy gasworks of a user interface and terrible catalog performance. Yes, it can all be dialled down, but side by side I’ve never seen anything that Capture One can do that Lightroom cannot do equally well or better.

But in any case, their behaviour with MediaPro shows just how much contempt they have for their non-megabucks spending customers.

I will be migrating to PhotoSupreme from MediaPro.  In many ways it is not as elegant, but it has a lot more functionality, and as far as I can see, the best alternative on macOS.

The iView website, back in 2000. Interesting that it was already available in Danish…