The Capture One Outrage

The photointerwebs, or at least that part which is interested in Capture One, exploded in a orgy of demonstrative outrage last week, when a new pricing model was announced for Capture One software.

In a nutshell, the current offer is that you can buy a “perpetual” license, which will give you long term rights to use a particular release of the software, for as long as you meet the hardware / operating system requirement. In addition, any feature upgrades added up until the next major release you also get to use.  The to-be offer is much the same, only it removes the feature upgrades part, and can be bought at any time to cover the then-current product feature set.

It’s pretty clear why they made this move: some time ago, they introduced a subscription model running alongside the perpetual model.  A major touted benefit of the subscription model was that you get new features when they’re ready, not just at major release points (yearly in Capture One’s case). The problem here is that perpetual licenses also got that benefit, and the perpetual upgrade pricing was not very different to a subscription. So perpetual was more flexible, and on top of that did not lock you in perpetuity to a subscription. 

Since there are clear financial reasons for software companies to try to persuade their clients to move to a subscription model, this must have presented a serious commercial dilemma for Capture One.  And although their messaging was pretty flawed, actually I think they’ve come up with a fair compromise between offering choice to their customers and remaining a viable company, attractive to investors.

So Joe Photographer everywhere screamed he was going back to Adobe, which offers way better value for money (I’ll get on to that later), Joe of course forgetting how outraged he was when Adobe, faced with a similar dilemma, not only summarily dropped perpetual licences altogether, but also played a very nasty trick on customers a few months prior to going subscription only with their Creative Suite upgrade policy change. Then, they coerced people into upgrading, by drastically reducing the cutoff for upgrade eligibility from previous versions - only to kill off upgrades altogether a short time later.

But whatever - this is how commerce works. Neither Capture One nor Adobe are charities. They both need to pay their staff, keep the lights on, and keep the markets happy. Do I like the last part? Not much, no. Can I see an alternative? Nope.

So after several years of Adobe as The Great Satan, suddenly they’re all saints rolled into one.

But anyway, as Paul Reiffer put it, even skipping the false claim (well, false for now, I’m not that naive) that Capture One is forcing you into subscriptions, does any serious photographer really make core creative decisions based on whether or not there’s a subscription model involved?  I certainly don’t.

Adobe (and DxO, and Exposure, and Iridient) make great software. And a lot of people are very happy with Lightroom. Personally, I’m not. I dislike Lightroom for two reasons: one, it has an awful User Interface which makes it an absolute drag to use. But more important, for my tastes, it is an absolute battle to get any kind of attractive output from it. In Capture One my basic process is this: adjust exposure, balance shadows and highlights, adjust contrast with a Luma curve.  That takes about 30 seconds. With Lightroom it is nearly impossible to reproduce.  First of all to me Lightroom controls seem very unsubtle, and second they all interact with each other, following a Grown-Ups Know Best model apparently based what Thomas Knoll thought photos should look like.

Yes, the Adobe Photography Subscription, offers, on the face of it, a fantastic deal. But does it? Lightroom is not for me. Bridge is a clunky disaster area which seems to get worse with every update. Portfolio is ok but not much use to me. Lr Mobile is certainly very nice to have, but the UI is not pleasant. Photoshop? Well, of course, Rome remains Rome. But I think I can live with Affinity Photo for the few things Capture One can’t do.
So yes, an Adobe Photography Subscription is (much) cheaper than a Capture One subscription. Again, is that the basis for creative choice? Hey, a Kodak-branded Chinese Point & Shoot is WAAAY cheaper than a Nikon Z7!

But that’s just me. Don’t worry, I’ve got a long list of grievances against Capture One:

Obviously, the pricing is getting rather excessive. Generally speaking, a ceiling of $200-$300 per year for a core piece of somewhat specialised software is not that ridiculous. However, the problem comes more with what the upgrade or subscription charge brings you. In recent years this has not necessarily been very impressive. In particular for a lot of people Capture One 23 brings absolute zero added value, although for a particular customer segment I imagine it is pretty fantastic. Then again, that same segment probably was underwhelmed with Capture one 22. You can’t please all the people all the time. Actually the new pricing model does appear to be offering more flexibility on which features you want to pay for, but this is also wrapped up in a mysterious “loyalty scheme” which so far we know nothing about.

Capture One for iPad was, and remains, a massive disappointment. The core application looks fantastic, but it is rigidly locked to a workflow which places it as some kind of initial preprocessor for the desktop application. And development seems to have paused if not stopped.

Capture One refuses to support Hasselblad cameras. Well, I don’t know which party is to blame here, and it would certainly require full cooperation from Hasselblad to develop a solution comparable to Phocus, but still… time to get over past feuds?

Capture One’s catalog is far better than its many detractors claim. But it has vast scope for improvement, and while a few bones get thrown to customers who actually value catalog features now and then (versions in separate collections in Capture One 23 is nice, for example, but so far I can’t convince myself that it is $200 nice). The catalog needs to extend parent-child view to User Collections (at least we have it in Folders now), and really, really implement some model of Stacks, Ideally Aperture’s model, not Lightroom’s half-assed hack.  And yes, maybe get a competent data modeller to optimise the database?

But for me it all boils down to this: Capture One gives me results that I’m really very happy with, and is largely a pleasure to use. I’m happy to pay for that, unless the pricing or licensing gets completely insane, and honestly, we’re far away from that. The recent announcement is an adjustment dictated by market conditions, not some dastardly schemes designed to shovel vast amounts of cash to a predatory private equity firm, however attractive that narrative might be to drama queens on the interwebs.